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 Coca-cola: Share Coke

By now, most people are familiar with Coca-Cola bottles, cans, and advertisements featuring a tremendous selection of names under the “Share a Coke with…” campaign. 

What started in Australia in 2011 with 150 of the country’s most popular names transformed into a global sensation, and now you can even contact Coca-Cola for a personalized bottle featuring a nickname or company logo. 

Such a temporary item’s personalization was hugely creative and gave way to other Coke campaigns with labels featuring song lyrics, holiday destinations, and more.

In addition to the personalized labels, Coke also advertised their inspiring campaign on billboards worldwide, and you could even text in a name to be featured for the world to see.

Naturally, Pepsi launched its own ads to poke fun at the rival company, but it certainly didn’t damage this campaign’s success! 

Takeaway: Even a throwaway or mass-produced item can inspire a personal connection.